Amongst the many modest fashion designers blossoming across the US, Zeena has become a pioneer in taking modest fashion to the mainstream. Many talented, ambitious modesty designers share a common goal: opening their own brick-and-mortar store to bring their line to a mainstream audience. Most in the US are still working towards this goal, which is why the designers behind Zeena, Bayan and Amany Jondy, are leaders in realizing this popular dream.
On January 31st, 2015, Zeena held it's grand opening celebration in Tyson's Corner Mall (McClean, Virginia), one of top five malls in America. Located centrally in the mall, adjacent to Nordstrom, the boutique brings their line to life, with trendy decor, friendly staff, and a great selection of modest wear that offers everything from suits for the office to gowns for the evening, and everything in between.
I arrived at the event about 30 minutes before closing, expecting to finally meet the talented designers, see a few friendly faces, take some pics for the blog, and grab a fruity Fluffpop. I was surprised to see that the store was still absolutely packed with people, even after the other stores in the mall had begun to close for the day. I was happy to see so many Muslim women turn out in support of the new boutique, some traveling as far a Baltimore, MD to show their support. Amany informed me, when I asked about the whether non-Muslims have been supporting the store as well, "This grand opening is actually the most Muslimahs we've seen so far at our store. Since our soft launch last week, there have mostly been non-Muslims and they can't even tell that we are a line specializing in modest clothing. They're simply here because they love the items!" This is not surprising, as Zeena has always had a this appeal, due to their careful design of versatile pieces that speak to a broader audience. It's no wonder that their brand was able to achieve this milestone in their career 1 year ahead of their 5-year goal. Their clear vision, hard work, business savviness, and endless dedication to share their vision of covered beauty has certainly paid off.
There was nothing but well wishes for the dymanic sister duo behind Zeena (see what people had to say in my IG video). As Tyson's corner opens welcoming arms to Zeena and all the increased support they will surely bring to the mall, there will be only brighter ways for Zeena to shine as the years go past!